Marketing Operations Manager - Digital Personalization
Are you looking for your next career challenge? We are excited to be recruiting a Marketing Operations Manager - Digital Personalization who is passionate about data-driven personalization and a marketing automation specialist! As a key member of our Marketing Automation and Operations team you will manage the delivery of personalized consumer experiences through our newly deployed Customer Data Platform (CDP). You will: Support the development, socialization, and implementation of the MSK personalization strategy using our Customer Data Platform (Redpoint). Define rules and requirements for audience selection against campaign objectives and broader MSK communication goals. Set up and execute personaliz
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